Love Linen

We are delighted to launch our love your linen campaign for this autumn with the issue of a limited edition number of Love Linen bags. These will be delivered via our drivers to the housekeeping teams and we hope soon to see them being used at the local supermarkets across the region.

Linen has become the generic term, but cotton as the key ingredient is an organic material susceptible to irrecoverable damage that can reduce how good it looks. A significant amount of cotton comes from Pakistan, and with the recent flood disaster there, it means that world cotton stocks will be reduced. We must all work hard to prevent unnecessary damage and wear.

The top linen harmers are:

Killer concrete stains (please use linen bags and avoid dragging)
Maddening Mildew (avoid putting damp linen in with dry)
Crazy cleaning cloths (linen suitable for guests can’t be used for cleaning bathrooms)

So we ask you to join our campaign and carry your Love Linen bag with pride.